Best Online Stores for Hunting Gear and Apparel

Best Online Stores for Hunting Gear and Apparel

If you’re building your gear closet or refreshing your outdoor wardrobe this season, knowing where to shop online makes a big difference. As a woman who hunts, fishes, hikes, and lives outdoors, you don’t just need a big-name store; you need a store that understands performance, fit, quality, and style from an outdoor woman’s perspective. Here are some of the top online stores to consider, plus what to look out for, so you spend your time outdoors preparing, not second-guessing your gear.

What matters when shopping for hunting gear & apparel

Before diving into specific stores, let’s check three key criteria that matter for you and your brand:

• Quality & purpose-built design: Outdoors gear has to perform — whether it’s layering systems, scent control, durable fabrics, or proper fit for women.
• Inclusive sizing + women-friendly options: Too many gear lines default to “men’s fit” or one-size approach (this is how I started out hunting). You want stores that offer women’s specific cuts or unisex options that really work.
• Online convenience + trustworthy policies: Good return policy, clear sizing charts, customer service, and transparent shipping matter. When you’re prepping for a hunt or trip, you need the gear to show up on time and fit properly.

Top Online Stores Worth Bookmarking

1. KUIU (Gear & Apparel)

KUIU is known for high-performance hunting gear built by hunters, for hunters. Their layering systems and technical apparel push the envelope in terms of performance. If you’re focused on serious hunts — big game, backcountry, or variable weather — this is a go-to.
What’s great for Miss Pursuit women: They offer women’s & youth sizes, and their gear is built to handle the rugged outdoor reality.
What to watch: Price point tends higher; make sure you’re selecting the right category or size for your body type.

2. Badlands (Apparel, Packs & Accessories)

Badlands stands out for performance apparel and packs, with a strong women’s section. The site is separated by gender and by hunt type or environment.
Bonus for you: If you do multi-day hunts, heavy packs, or serious weather shifts, their gear supports that.
Pro tip: Check outlet sections for deals on last-season camo or backpacks.

3. Mossy Oak Store (Hunting & Camo Apparel)

The Mossy Oak Store offers a wide selection of camo and casual hunting apparel — including women’s lines and youth sizes.
Why it’s useful: Good for everyday wear around the cabin or casual hunts — hoodies, flannels, camo tees.
Keep in mind: When you’re doing heavy field work, performance fabrics matter more than casual gear.

4. SKRE Gear (Ultralight & Durable Hunting Gear)

SKRE Gear focuses on ultralight and rugged designs tailored to terrain, temperature, and hunt type.
Best for: Women who hike into remote terrain, carry heavy loads, or need gear for extreme conditions.
Note: If you’re more in casual or moderate terrain hunts, you might not need the premium cost associated.

5. GOHUNT Gear Shop (Curated Hunting Gear & Apparel)

GOHUNT is geared toward the serious hunter, but their online store is well curated with apparel, optics, boots, and more.
Miss Pursuit focus: Great for gear reviews, seeing what works in the field, and shopping gear that’s been tested by hunters.
Consider: They may lean heavily on gear or specialized items — for beginner/intermediate hunts, you might pick fewer items and invest wisely.

How to Choose for You

When you’re browsing, keep these questions front of mind:

• Does this piece fit my body and movement style? (Women-specific fit matters)
• Is it designed for the conditions I hunt in? (Cold, hot, wet, rugged)
• Can I layer it or pair it with other pieces I already own?
• What’s the return/exchange policy if the fit or color doesn’t work out?
• Are there real user reviews (especially from women hunters) on fit, performance, durability?

Final Thoughts

Building your outdoor wardrobe and gear kit is one of the most empowering parts of being a woman in the field. The right stores make it easier, so you spend less time worrying and more time doing. Bookmark the ones above, compare options, pick pieces that match your hunt style and your comfort style, and remember: gear should serve you, not second-guess you.

At Miss Pursuit, our mission is to help you feel prepared, confident, and connected, whether you’re on your first hunt or plotting your next big adventure. Gear up smart. Hunt well. And get back to doing what you love.