The Newest Women’s Camo in the Field: Badlands

Carly Brasseux // October 11

Camo. Women’s camo. With 1.1 million, or 10 percent of U.S. hunters being female, why are brands still using the pink it and shrink it mentality? Sure, a few women’s camo brands have come on the market in recent years, but let’s all be honest, the selection is limited at best.

Badlands launched a women’s camo line in August of 2021.  We know Badlands has always been the best of the best when it comes to packs, but, as of now, women can be done making do with hand-me-down hunting gear. Badlands has the tough-as-nails, triple-stitched, made-to-fit-US, guaranteed-for-life women's hunting gear we've been waiting for.

So, if you are a western or big game hunter, love a great tree stand sit for whitetail, or hunt mule deer in the Texas Panhandle, the Badlands women’s camo line is going to be your new best friend in the field. Designed by women – for women.

Head over to Badlands and use code MISSPURSUITBL30 for 30% off.

Badlands Camo for Women

Women's Calor Jacket:: It has a unique ceramic lining activated by your own body heat, to keep you warm even when you're stuck sitting perfectly still in a stand or blind. It is wind- and water-resistant and features antimicrobial technology to keep your scent under control, too. For warmth and weatherproofing yourself, the Women's Calor Hunting Jacket is unbeatable.

Women's Calor Pants:: Calor is Latin for heat and you're going to feel it wearing these pants! The durable outer softshell is lined with Badlands' Heatwave™ technology, so it reacts with your own body heat to give you added warmth when you need it most. You'll also appreciate the Calor Pants' reinforced knees, reinforced seat, belt loops, cargo pockets, and side zips.

Women's Detour Hoodie:: Designed to help you withstand, and even enjoy, the unexpected parts of the hunt, the Detour Hoodie has Primaloft® insulation so you can always roll with the punches. It has zippered hand pockets, 40g PrimaLoft® Gold insulation in the chest and back, and of course, a quiet outer fabric.

Women's Flex 1/2-Zip:: A good hoodie is worth its weight in gold. Can I get an amen? It’s been redesigned from the men’s version for a better fit, has a heavier weight fabric for added warmth, a zippered kangaroo pocket for hunting accessories (like a rangefinder or chapstick… or snack), and a larger hood for ponytails.

Miss Pursuit Badlands camo

Women's Task Pants:: The Badlands Task Pants are good to go, from the top of the mountain to the bottom of our (long!) to-do list. They’re super comfortable, durable (what else do you expect?!), and stylish. I love the fabric on these!

Miss Pursuit Badlands Camo

Women's Pyre Jacket:: This jacket is designed to tackle the coldest conditions without adding bulk, with a 160-gram Primaloft® Silver fill to keep you warm, and a 100% waterproof outer layer to keep you dry. Finally, the Women's Pyre Jacket has articulated arms for ease of movement, and a large, adjustable hood with room for a ponytail and hat.

Women's Pyre Bib:: These will last through the cold, but without the bulk. They have articulated legs featuring Primaloft® Silver for lightweight warmth and ease of movement. Oh, AND… They're made for when we need to PEE outdoors! When nature calls, ladies, we don't have to remove the entire bib to do our business.

Women's Rush Pants:: Leave it to Badlands to combine two of the things we love most in the world: sweatpants and hunting. They take comfort to a whole new level. Designed for the hunt as an insulating mid or outer layer, the Women's Rush Pants are also the absolute best hunt camp pants you'll ever wear.

Women's Pecora Lightweight Merino Crew:: Want to stay warm in the field? I know you do. You know it starts with the right base layer? The Pecora Lightweight Merino Crew uses an exclusive, new DuraSpun Merino fabric—Merino fibers wrapped around a single strand of Cordura® thread for incredible strength. It’s soft, comfortable, moisture-wicking and naturally odor-resistant, and unbelievably tough.

Women's Pecora Lightweight Merino Bottoms:: The perfect women's Merino leggings should be soft, light, comfortable, moisture-wicking, and naturally odor-resistant. Badlands' Pecora Lightweight Merino Bottoms are made from DuraSpun Merino fabric—luxurious Merino wool wrapped around a single Cordura® thread.

Women's Lagatha Leggings:: These leggings are comfortable, durable, and quiet. They have a 4-way stretch design, thick pockets, and an abrasion-resistant fabric from knees to shin to seat.

Head over to Badlands and use code MISSPURSUITBL30 for 30% off.

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About the Author

Carly Brasseux

Carly Brasseux is a determined and passionate freelance outdoor writer, published author, business owner and social media/marketing consultant based in Texas. In a world where women are the fastest growing segment of the hunting population, she is a major proponent of those women wanting to learn more about the outdoors and hunting. Her handle, Miss Pursuit, is an expression of her enthusiasm for all things outdoors, from educating women through her experiences learning to hunt over the last decade, to getting out with her kids to explore the wild. Her expertise in social media and marketing, as well as her vast network of people in the outdoor industry, have given her the influence to make an impact for years to come. Member of the Mule Deer Foundation, Backcountry Hunters & Anglers, Stewards of the Wild and the Texas Wildlife Association.